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Senior Data Analyst Digital Marketing
 
Job Detail
Industry
Information Technology
Category
Marketing
Total Position
1
Job Type
Full Time/Permanent ( Second Shift (Afternoon) )
Department
S&M
Job Location
Lahore
Gender
No Preference
Minimum Education
Bachelors
Career Level
Experienced Professional
Minimum Experience
5 Years
Apply By
Feb 13, 2021
Posted On
Nov 13, 2020
Job Description

The Division:
An extension of our clients' marketing teams, Enspire for Enterprise provides digital marketing solutions for networked and enterprise businesses. Our service offerings, fulfillment model, and platform are tailor-made for the complex needs of franchises, multilocation, manufacturer-dealer, and enterprise organizations. We offer a full suite of digital solutions and apply them based upon the unique needs of our clients. Our approach, combined with our business intelligence platform, ultimately allows our clients to unify, scale, and optimize their local and national marketing strategies.

The Position:
Enspire for Enterprise is hiring a Senior Digital Marketing Data Analyst with an innate enthusiasm for data, analytics, reporting and data tracking in the field of digital marketing. The successful hire will be required to utilize various data mining techniques for conducting statistical analyses, report building and drafting recommendations based on the analysis.
The successful hire will lead the Digital Marketing Data Analysis team and will be a detail-oriented strategist and tactician who is passionate about data. He / she'll have a deeper understanding of how analytics can be applied to identify problems and find solutions for improving digital marketing efforts (CBA, ROI etc.). The successful candidate will turn data into information, information into insight and insight into business decisions. The hire will also have the right mindset coupled with the ability to work independently and collaborate with the team.

Essential Duties and Responsibilities
The following are the essential duties and responsibilities; other duties may be assigned.
Analysis
  • Ensure accuracy and timeliness of measuring the performance of digital marketing campaigns (ROI, CBA, A/B Testing etc.) ensuring reports are provided to decision makers to understand trends, problems and opportunities

  • Use reporting tools and analytics to track performance and identify areas of underperformance (product or client) and perform advanced analytics to understand root cause and complete scenario planning for solutions.

  • Work with colleagues to clearly identify problems to be solved, then design appropriate analytical studies to answer questions and aid decision making.

  • Identify, analyze, and interpret trends or patterns in complex data sets.

  • Manage ad-hoc requests and analyze digital marketing campaign data for key findings and strategic changes.

  • Develop, maintain, and manage advanced reporting, dashboards and other BI solutions.

  • Define new process improvement opportunities.

Communication
  • Create data visualizations for performance reporting dashboards.

  • Communicate analysis with a focus on helping make better, faster decisions.

  • Work with management to prioritize business and information needs.

Data Quality and Integrity
  • Enhance data collection procedures to include information relevant for analytic systems and extend our data with primary and secondary sources when needed.

  • Develop and implement databases, data collection systems, data validation, and data mapping/design, data analytics and other strategies that optimize statistical efficiency and quality.

  • Work with IT to filter, fact checks and "clean data used for analyses and improve data collection and application processes.

  • Create and maintain process documentation.


Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • BS in Economics, Computer Science, Information Technology, Statistics, Marketing or similar.

  • 3+ years in SEM, preferably campaign optimization or reporting and analysis.

  • Expert with Google Analytics.

  • Familiarity with SEO, paid social and programmatic advertising a plus.

  • 2+ years in data analysis.

  • Technical expertise regarding data models, database design development, data mining and segmentation techniques.

  • Strong knowledge of SQL and relational databases.

  • Experience with data visualization tools (Tableau, Power BI) and Google Analytics

  • Knowledge of statistics and experience using statistical packages for analyzing data sets (Excel, SPSS, SAS etc.).

  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

  • Consultation and communication experience working with c-suite.

  • Salesforce.com experience an asset.

  • Ability to meet deadlines, manage varied tasks and work with multiple departments to gather the data.

Exciting Benefits we offer:
  • Market-leading Salary

  • Medical Coverage Self & Dependents

  • Parents Medical Coverage

  • Provident Fund

  • Employee Performance-based bonuses

  • Home Internet Subsidy

  • Conveyance Allowance

  • Profit Sharing Plan [Tenured Employees Only]

  • Life Benefit

  • Child Care Facility

  • Company Provided Lunch/Dinner

  • Professional Development Budget

  • Recreational area for in-house games

  • Sporadic On-shore training opportunities

  • Friendly work environment

  • Leave Encashment

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